TikTok - “In the Mix”
I don’t have a song with Cardi B. I have a billboard.
December 2023. TikTok held a big ass live music event in Mesa, AZ called In the Mix. Cardi B headlined a lineup that also included Peso Pluma, Anitta & Niall Horan.
The venue sold out. The livestream set TikTok viewership records. Hulu released a one-hour special that aired less than a week later.
And as you can tell by the last picture, I went to the show & beer happened.
CREDITS
Client: TikTok
Agency: Atlantic New York
Co-Founder and CCO: Joao Coutinho
Co-Founder and CCO: Marco Pupo
Partner and Managing Director: Suzanne Barbosa
Art Director: Gabriela Franca
Copywriter: AO Baker