Heinz - “Loved by Babies. Craved by Parents.”

Irrational love. That’s the best way to describe why someone would tattoo a Heinz logo on their body. It also explains why parents sneak tastes of baby food behind their children’s backs. So we launched a campaign exploring what happens when those parents are finally caught red handed with mouths full of Heinz Baby Food Pouches.

CREDITS

Client: Heinz 

Agency: Atlantic New York
Co-Founder and CCO: Joao Coutinho
Co-Founder and CCO: Marco Pupo
Partner and Managing Director: Suzanne Barbosa

Senior Art Director: Gabriela Franca
Senior Copywriter: AO Baker

Director: Bonnie MacRae for Spindle