Blockbuster - Until The Bitter End

Blockbuster - “Until The Bitter End”

In an era dominated by streaming services and multi-million dollar Super Bowl ad budgets, we released Blockbuster’s first commercial in years. On VHS.

In addition to working on the campaign itself, I co-wrote the script and recorded the voiceover for our case study.

At the 2023 Cannes Lions, we won gold in Media and bronze in Film and Direct and at the 2023 Ad Age Small Agency Awards, we won the silver Digital Campaign of the Year.

CREDITS

Client: Blockbuster
Directors: Theodore Schaefer and Paul Gale
Production Company: Dweck Productions and Having Changed Productions
Sound and Music: Max Phillips
VFX: Danny Behar
Color: Sam Gursky
Finishing: Irving Harvey

Agency: Atlantic New York
Co-Founder and CCO: Joao Coutinho
Co-Founder and CCO: Marco Pupo
Partner and Managing Director: Suzanne Barbosa
Creative Director: Daniel Greener
Art Director: Elizabeth Cala
Art Director: Jessica Morford
Copywriter: AO Baker
Senior Strategist: Gabriela Conci
Head of Production: Greg Jenkins